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Developing your club

This page is to provide information and tips to existing clubs that are looking to increase club membership, retain club members, effectively organise club events and club training.


Kirkintilloch MC on Ben Nevis

Here are our top tips for increasing membership in your club:

  • Use Social Media. Social media is a fantastic tool which is easy to use and doesn’t require you to be a computer whiz to use effectively. It is a great way to raise the club’s profile to a wider audience and can also provide great insight into what your club is all about. Sites such as Facebook allow photos from recent clubs events or outings to be publicised easily. For more info and training opportunities, click [here].
  • Posters and fliers. Poster and fliers can be extremely effective. Think about where you put them. Key places such as local climbing walls and outdoor education centres are ideal in engaging with people who are interested in pursuing outdoor activities.
  • What you have to offer? Within our affiliated club network there is a massive amount of knowledge and experience. So share it. The Mountaineering Scotland club ethos is to ‘share knowledge and experience’ with others and it should be utilised in clubs to attract new members who are keen to learn. An example of this could be the club offering a navigation day for new members or a ‘show you the ropes’ indoor/outdoor climbing session.
  • Club Links. Making links to youth organisations such as schools, colleges, local Scouts or Girl Guide groups will help raise the profile of a club in the community as well as being a means for young adults who may have been previously involved in such groups to continue to take part in outdoor activities.
  • Events Calendar. An events calendar is an opportunity to show the activities of a club throughout the year. This should be made as accessible as possible to potential members as it provides a written representation of how active the club is and what they can expect as a member.

A club which is able to organise events effectively is more likely to retain its existing members, as well as possibly attract new ones.

Key points:

  • Event calendar
  • Event promotion
  • Event descriptions
  • Event Organiser Resources
  • Club Equipment

We have downloadable resources available which will help you in planning and running club events. 

Mountaineering Scotland is looking to provide social media training which will be available to clubs looking to learn more about how to use it effectively in their club.

For information on this or any of the above, please contact the Mountaineering Scotland team.