Friday 16th September 2016, 3:02pm
Last month we announced that, following consultation with members, we were going to change our name from Mountaineering Council of Scotland to Mountaineering Scotland. Alongside the new name, we will be introducing a new logo and visual identity – and we’re inviting members and the public to come up with ideas in a design competition.
Chief Executive Officer David Gibson said: “Like the name, we want our new visual identity to be simple, clear and reflect what we do.
“As the MCofS we have represented the interests of clubs and members since 1970. We are proud of our heritage and achievements. Mountaineering Scotland now has over 13,000 members and 140 affiliated clubs, and we recognise that times are changing and tailoring our brand to new audiences is essential.
“We don’t want to rush this as we are keen to take a creative approach and gather a wide range of ideas along the way. We were impressed by the high quality of proposals we received when we opened up our MCofS Awards trophy design to Scotland’s artistic community and would like to do the same with our new logo.”
Designers and artists, amateur and professional, members and potential members, are all invited to contribute designs.
David added: “Don’t worry if you are not a professional designer or artist. If you have the nugget of an idea in your head, you can sketch it out by hand, or in any online drawing software, and scan, email or post it into us.”
Anyone entering the competition will have until Friday 30 September to submit their designs, which will be used to shape the organisation’s final logo artwork. The most compelling design will win a £300 voucher for the outdoors retailer of the winner’s choice, along with a year’s free membership.
The judging panel will include the founder and owner of popular walking website Walkhighlands, Paul Webster, and noted young Scottish climber Robbie Phillips.
Design brief:
o - Provide a visual design & up to 500 words explaining what you have done & why.
o - Your design needs to consider:
1. Our Scottish identity
2. That we are inclusive & welcoming to all
3. Our passion for hills, mountains & crags
4. The spectrum of activities we represent: hill walking, mountaineering, climbing & ski-touring
5. Any logo graphic must sit beside or include "Mountaineering Scotland"
o - Your design need not be tied to our existing visual identity or colour scheme, as our new logo will help inform a comprehensive refresh of our brand, including a new website.
o - Online designs should be sent in JPG or PDF format with accompanying documentation readable on Microsoft software (Word, Powerpoint, etc). Files can be submitted via online file share sites. Email entries to info@mcofs.org.uk or send to Mountaineering Scotland, The Granary, West Mill Street, Perth PH1 5QP.
Terms & conditions:
This is an open design competition, eligible for entry by individuals & design teams, amateur and professional. The payment of the prize money irrevocably assigns Mountaineering Scotland with all rights to the prize-winning designs, including all types of use on any medium.
Our existing logo: the challenge is on to create a new logo for Mountaineering Scotland
© 28/0 Mountaineering Scotland
ClimbScotland is a registered trademark of the Mountaineering Council of Scotland Limited
Mountaineering Scotland is a registered trademark of the Mountaineering Council of Scotland Limited
